Loyalty Key
Visa Cashback
Visa Cashback Ecosystem
Designing an engaging, scalable cashback experience with Visa and Nordic banking partners
At Loyalty Key, I design intuitive, user-centred experiences for a multi-platform cashback ecosystem developed in collaboration with VISA and leading Nordic banking partners.
As the Product Designer for Visa Cashback, I’ve been responsible for evolving the product experience across web and mobile - ensuring usability, scalability, and measurable business impact.
Working closely with cross-functional teams, I’ve combined user research, analytics, and a unified design system to deliver an engaging, high -performing loyalty platform.
Over the past year, Visa Cashback has grown into one of Denmark’s most-used cashback products - connecting 350K+ linked cardholders and 400K+ members with 1,700+ merchants.
The platform has processed over 1 million transactions, generated 20 million DKK in cashback rewards, and driven significant merchant revenue growth.
The mobile app engages around 90K monthly active users and reached the #1 position in Denmark’s App Store.
The live product is available at cashbackmedvisa.dk and in the App Store.
A detailed UX case study exploring the design process, key improvements, and data-driven results is currently in preparation and available upon request.
