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Danske Bank Cashback Integration

Embedding cashback into everyday banking

In collaboration with Danske Bank, we expanded the cashback experience from a standalone platform into a multi-bank, multi-card ecosystem integrated directly into everyday banking journeys.

The project focused on creating a seamless and trustworthy cashback experience across banking and cashback platforms while maintaining consistency, scalability, and compliance within a regulated fintech environment.

The Challenge

  • Support Mastercard within an existing Visa-based ecosystem

  • Bridge two product ecosystems (cashback platform ↔ banking platform)

  • Align multiple design systems while maintaining trust and consistency

  • Meet strict banking standards across security, accessibility, and branding

  • Create a scalable experience adaptable across future banking partners

My Contribution

  • Led UX/UI design across cashback app and web platform experiences

  • Contributed to the evolution of scalable multi-brand design systems

  • Defined cross-platform experience architecture and user flows

  • Ensured UX consistency between bank-native and web experiences

  • Collaborated closely with product, engineering, and Danske Bank design teams

  • Supported scalable onboarding and cashback activation experiences

Experience Overview

  • The experience was designed to make cashback feel integrated, effortless, and automatic within existing banking behaviors:

  • Discover cashback offers directly inside the banking app

  • Securely link payment cards through existing authentication flows

  • Earn cashback automatically through everyday purchases

  • Track cashback activity seamlessly across platforms

Outcome

The cashback experience launched in October 2025 and showed strong early traction across activation, engagement, and transaction growth.

  • 63K+ users enabled through Danske Bank integration

  • 1.29M+ DKK delivered in cashback savings

  • 23.7M DKK generated in partner transactions

  • 21K+ active users reached

  • 22% → 27.9% conversion improvement

Role & Scope

Role: Senior Product Designer (UX/UI & Design Systems)

Collaboration: Danske Bank Design Team

Platforms: Cashback App · Web Platform · Banking App Integration

Launch: October 2025

Additional Details

This is a condensed public version of the project. Detailed case study is available upon request.

Explore the web and mobile app experience and learn more on the official Danske Bank - website