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Danske Bank Cashback Integration
Embedding cashback into everyday banking
We partnered with Danske Bank to embed cashback directly into their banking experience, expanding from a standalone product into a multi-bank, multi-card ecosystem.
Role & Scope
Product Designer (UX/UI & Design System)
Collaboration: Danske Bank Design Team
Platforms: Cashback App · Web Platform · Bank App Integration
Launch: October 2025
The Challenge
Support Mastercard within an existing Visa-based system
Bridge two ecosystems (cashback platform ↔ banking app)
Align two design systems without breaking trust or consistency
Meet strict banking standards (security, accessibility, branding)
My Contribution
Led UX/UI across cashback app and web platform
Extended the design system for multi-brand scalability
Defined cross-platform experience architecture
Ensured consistency between bank-native and web views
Collaborated closely with Danske Bank’s design team
Experience Overview
We designed a flow where cashback feels effortless and automatic:
Discover offers inside the banking app
Link card securely via existing login
Earn cashback automatically
Track cashback across platforms
Outcome
Cashback mobile experience launched in October 2025, showing strong early traction.
Enabled cashback activation for 63K+ users through Danske Bank integration
Generated 1.29M+ DKK in user cashback savings
Drove 23.7M DKK in partner transactions
Reached 21K+ active users
Improved conversion from 22% to 27.9%
This is a condensed public version. Full case study with detailed process and data is available upon request.
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