Redesigned a data-heavy merchant platform focused on campaign analytics, performance insights, and offer management within the Visa Cashback ecosystem. The platform evolved into a scalable self-serve experience where partners could create cashback campaigns, track engagement and transaction metrics, and submit offers through an internal approval and publishing workflow.

This case study is part of a private B2B platform and cannot be publicly showcased due to business confidentiality and partner-related restrictions.

A detailed walkthrough, design process, and selected flows can be shared upon request during the interview process.

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